Aedas

Aedas

Aedas, a leading international design practice, offers services in architecture, interior design, master planning, landscape, urban design and building consultancy within Asia, the Middle East, Europe and the Americas.
They are committed to their core value of design excellence and are dedicated to research & development and sustainability.
Their unique framework allows them to apply international expertise in local economies, supporting the communities in which they work.

 

• The theatre will be around 2 and a half levels high and will not have any windows.
• The bottom level of old building will be made up of glass panels.
• The connecting part of the two buildings will be glass.
• It is all about functionality.

Our task is to come up with way finding ideas to be placed around the building and to think about interior design for the foyer space.

What do we mean when we talk about branding ?

• Function
• Creating an identity

What does it involve and why is it so important ?

• Advertisement
• Identity
• Colour
• Logo
• Typography

Logo Reworking

Brit school logo can be adjusted but not completely as it still needs to be easily recognized.

The Brit School Logo

• Looks dated
• Horrible orange and blue colour scheme

My Questionnaire

My Improved Brit School Logo

How does the nature of the interior of a building effect us ?

• Changes moods
• Colour therapy
• Happy, sad, excited
• Warm colours  make you happy
• Shape
• Structure
• Lighting - natural light
• Physical space

What is Way finding ?

• A way you find your way around a place
• Saves time 
• Saves stress

How can we tie this to our rebranding?

• Recognition
• Really clear and obvious
• Creative
• A key could be used

History of Starbuck's logo

Interview with Bojan Stefanovic

Bojan Stefanovic aka Logoholik, is a logo and brand identity designer from Serbia and has bags of experience in the field. He’s kindly agreed to take part in an interview on Brand design blog so we all might benefit from what he’s learnt along the way.

http://blog.brand-design.co.uk/2010/interview-with-bojan-stefanovic/

http://www.logoblog.org/logo-design-gallery/

Unilever

Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

http://www.unilever.com/

South London Gallery

• Bold
• Subtle
• Sophisticated

http://www.dezeen.com/2010/06/23/south-london-gallery-extension-by-6a-architects/

University of Naples Metro Station

http://www.dezeen.com/2011/04/01/university-of-naples-metro-station-by-karim-rashid/

Ellipsis Interior Branding
http://www.ellipsis.co.uk/interior_7HQ.html

Churchill Museum

• Simple
• Large panels
• Etching onto glass

Festival of Ideas, Downtown Manhattan